Introducing Rufus, the coolest canine-driven racing car we have ever seen!

The Rufus collection is designed and made by Playforever, following their recent collaboration with Hugo Boss. A streamlined shape with a geometric front and pointed 'ridge' on the bonnet top, smoothing out to a rounded form at the back, this car means business - and SPEED! I mean, those dog's ears say it all.

Just like all Playforever products, Rufus is not only beautifully designed, it is built using the finest quality materials to make it virtually indestructible.

Back in the 70s, F1 racing was a dangerous, high speed game. Cars were fast, drivers were furious and competition was intense.

The Velocita collection by Playforever was inspired by the F1 scene of this era. Rubber tyres, stream-lined shapes and vibrant, shiny colours make this one of the coolest cars they have ever made! Its miniature size is perfect for kids, but it looks equally striking on the shelf or mantlepiece too. A real collector's piece.

Just like all Playforever products, Velocita is not only beautifully designed, it is built using the finest quality materials to make it virtually indestructible.

A classic heirloom treasure that can be passed on and played with for generations. Also available in 3 other styles.

We are excited to introduce Loretino Verona racing car - a cute and playful scaled-down version of its big brother (and the very first car in the Playforever collection), Bruno.

In bright and vibrant blue with contrasting white rubber tyres, Loretino Verona is living proof that size is not everything. Lightweight and easy to hold, yet built to last, just like all Playforever products it is beautifully designed and virtually indestructible.

A classic heirloom treasure that can be passed on and played with for generations. Also available in blue and red.